Canadian association for the advancement
of music & the arts
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Meet the Music Supervisors
Music supervisors get bombarded with pitches, demos and marketing blasts 24/7. How do they cut through the noise when conducting a song search for sync placements? How can we help them help us? Come find out at Music Publishers Canada’s Meet the Music Supervisors...
The Secret Weapon of Global Fan Engagement: Lyric Videos
With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists seeking...
Spotlight on Africa Panel: How to Break into the African Music Market: Unpacking Rights, Distribution, and Collaboration Across Border
Join our expert panel as we explore the exciting opportunities and challenges of breaking into the African music market. Our discussion will focus on the essential elements of success, including understanding the complexities of rights, distribution, and collaboration...
Fan Engagement 3.0
This panel explores how new technologies are enhancing fan engagement in electronic music, across marketing, production, and promotion. Industry experts will discuss the latest innovations in virtual & augmented reality, Web3, and other emerging technologies for...
Metadata = Money: How complete metadata is essential for maximizing the value of your music
Virtual Voices // Metadata=Money from CMW on Vimeo. You put your heart and hard work into creating your music, but did you know that if you’re not putting that same energy into ensuring your metadata is complete, you’re impacting your royalties and your ability to be...
TIKTOK’S OLE OBERMANN “ARTIST DISCOVERY KEYNOTE”
Ole Obermann is the Global Head of Music, TikTok. He will discuss TikTok's influential role in global artist discovery and the valuable promotions and various tools available to help break artists around the world. What music oriented services are available to artists...
FIGHT THE POWER: HOW HIP HOP CHANGED THE WORLD – with Chuck D / B-Real / Lorrie Boula
About Moderator: Maestro Fresh Wes Wes Williams aka Maestro Fresh Wes is the first Black Canadian artist to have a single or album reach gold and platinum status in Canada. This Toronto born multimedia celebrity, is the first Hiphop artist to receive a Juno Award for...
Streaming Manipulation 101
While fraud is a major issue facing the music industry, stream manipulation - its definition, causes and consequences - is not yet widely-understood. This panel will dig into the issue, explaining what it is, how we got here, common misconceptions about streaming...
State of the Industry Keynote / Artificial Intelligence and Safeguarding Human Artistry
Join us on Tuesday, July 25th for a Virtual Voices encore presentation of the State of the Industry Keynote by Music Canada's CEO, Patrick Rogers followed by the panel discussion, Artificial Intelligence and Safeguard Human Artistry, hosted by Rudy Blair. State of the...