AN INDEPENDENT ARTIST’S PATH TO GLOBAL SUCCESS: JONATHAN ROY (Case Study)

Audience heard how to plan an international tour from data? How to use digital media to amplify an artist’s career across borders; This unique conversation unpacked the real mechanics — streaming signals, audience geography, platform strategy”, and the live touring decisions that follow — with a Quebec artist who has done it, and the professionals who made it happen. Jonathan Roy is a bilingual Quebec singer-songwriter with 784 million combined streams and views, a sold-out European run in early 2026, and growing market traction across South America and the UK. He is not a major-label story — he is an independent export success story, built through strategic positioning, bilingual reach, and smart international booking relationships.

The panel – presented by CAAMA’s International Marketplace on Saturday, June 13, 2026 was moderated by Jeff Rogers (founder and president, Swell Music, HandsomeBoy.) and featured Paul Jessop (Artist Management – PJME Inc), Jonathan Roy, Artist (QC) & Michael Ginzburg, Ginzburg Live (Hamburg,Germany. CAAMA – International Marketplace Spotlight ont he UK – Building Without Borders Series, produced in collaboration with Billboard Canada at NXNE26.