SPOTLIGHT ON THE UK- PANEL: LONDON CALLING, UK BOUND: Strategies for Canadian Artists & Industry in London

London, UK has long served as a global gateway for music discovery, making it a strategic destination for Canadian artists and industry professionals looking to export their sound internationally. As one of the world’s most influential music hubs, London offers direct access to major record labels, publishing companies, booking agencies, and media platforms which shaped global music trends. For Canadians, the city provides a culturally aligned yet highly competitive market where original indie music can gain meaningful traction beyond North America.

This panel explored why London remains a critical launchpad for Canadian talent, highlighting pathways into the UK market through showcasing opportunities, sync and publishing networks, and strategic partnerships. Speakers will discuss the importance of building a presence in London—from live performances and industry events to radio and streaming exposure—while navigating differences in audience behaviour and market dynamics. Attendees will gain insight into how Canadian artists have leveraged existing music export opportunities, developed relationships with UK-based stakeholders, and positioned themselves for sustainable international growth.

By examining real-world success stories and practical entry points, this conversation prepared artists, managers, and music entrepreneurs with critical knowledge needed to bridge the Canadian and UK music ecosystems and unlock new global opportunities.
MODERATOR: Michael Ginzburg, Ginzburg Live (Hamburg, Germany)
PANELISTS:
1. Cindy Sun, Label Manager – Eastcote Records;
2. Elín Hall, Artist – Canadian ex-pat) (London, UK)
3. Tyson Venegas, Artist (Canadian BC-based)
CAAMA International Marketplace Building Without Borders Series, produced in collaboration with Billboard Canada at NXNE and supported by. the Can Export Program and Canada’s Trade Commissioner Service.